To all the Winey Mums, Winey Dads, wineries and any other people tagging along for the ride...
IT'S NOT GOODBYE...
We are incredibly proud of what we've achieved with Winey Kids. From what started as a simple blog listing our favourite family friendly cellar doors, we've grown what I often refer to as a 'cult' following of almost 5,000 people.
I know many of you are local to southern Adelaide and many of you have changed your family 'habits' as a result of the information we've shared, now spending more time together as a family exploring and enjoying our beautiful region. We truly love this.
We know, from word of mouth and feedback from wineries, that visitation by families to cellar doors has increased; spending has increased and awareness of McLaren Vale as a family friendly destination has risen dramatically. The results have been overwhelming.
From the blog and active Facebook page, we've grown to be a business that has hosted over 30 successful events in the last two years - from the ever popular Mummy's Wine Club events, to the Daddy's Beer & Meat Club, the Teddy Bears Picnic and most recently the Winey Kids Vintage Tour.
We've successfully published a McLaren Vale Little Explorer Activity Book, featuring activities and challenges at 15 family friendly cellar doors. The book is stocked in 8 local cellar doors, local businesses, local accommodation and the McLaren Vale Visitor & Information Centre.
We've won a couple of awards - namely the Best New Business in the McLaren Vale Business Association awards 2014 and more recently a Bronze award in the Destination Marketing category at the South Australia Tourism Industry Council awards 2015.
We've been featured in local media, the Advertiser, SA Life, and our social media posts have been shared with millions across the globe via popular pages such as Tourism Australia. Just last week we've been talked about in the USA as an example of good practice destination marketing.
We've been active in our community, believing that it's important to play an active role in helping the world to be a better place. We've dedicated time to organising the family friendly aspects of the popular Harvest Festival two years running; walked as part of a team from Willunga to Adelaide, raising $40,000 for the Hutt Street Centre; we've sponsored local community events such as the Flicks at the Flat; and raised money for post natal depression services and the McLaren Vale Hospital.
What we've been doing has been 'different' from the norm, with a fairly progressive approach to destination marketing. If you're interested in the theory, what we've been demonstrating is freakin' awesome content marketing to a niche (and previously untouched) market; with aspects of influencer marketing thrown in. And it's worked. The stats and the stories prove it.
As both professionals AND parents, we've learnt so much. And we've met so many lovely lovely people.
However. This has all been on top of running our existing successful full time consultancy businesses, working with numerous clients on community engagement and digital marketing. This has all been on top of our own family commitments. It's also been predominantly funded out of our own pockets.
And now, if we're really honest, we are tired.
From a simple idea, Winey Kids has literally 'snowballed' in to a great concept which has taken up more and more of our time and energy.
Because we're tired, and because we're growing our little family this year, as well as focusing on our core work and other existing community commitments, we're going to be taking a break from Winey Kids for a while.
What do we mean by taking a break? Well, there'll be no new content on this page or our blog for a while - but if you're looking for ideas on places to visit, scroll through the old posts and photos and you'll get heaps of ideas. Our Little Explorer Activity Books will still be available for purchase at the Visitor Centre and various cellar doors.
Also visit our blog for plenty of suggestions - www.wineykids.com.au.
There'll also be no events happening during this time, including Mummy's Wine Club.
Someone recently told us that they felt Winey Kids had probably reached its limits. To that person, no it hasn't. No way whatsoever. This is just the beginning of what's possible and we thank you for motivating us to become even bigger and better.
We'll be back. But for now, we're going to take a bit of time out to draw a line in the sand, regroup and more than likely return with a slightly bigger family and an even bigger and better Winey Kids...
...IT'S SEE YOU LATER...
Becky, Dan, Elsie & Bump